A product designer by day and a collector of printed Simpsons comics by night
Hey, I’m Anna, a designer with a bit of a plot twist! I didn’t start in design. I spent years in the trenches of crowd marketing, content, and customer support.
That path gave me a lens wider than just the screen. I learned how people actually find products, what frustrates them to the point of quitting, and what makes them trust a brand enough to stay.
I thrive in the messy, ambiguous parts of product building. I love taking complex, heavy information and turning it into clear, calm experiences that feel human.
Another thing people don’t expect: I hold a PhD in Philology. Yes, really. It wired my brain to spot patterns, syntax, and hidden meanings. These skills now show up everywhere in how I build logic and design systems.
Why Design?
Design is my favorite way to make sense of complexity. I like finding the pattern in a mess and turning it into something clear and calm. When it works, it feels obvious, like it was always meant to be that way.
My background helps me think beyond the interface, from the first click to the moment someone either trusts the product or quits. Design is where I get to turn the full journey into something people can actually use.
Skills: Figma, Design Systems, UX Writing, Prototyping, Usability Testing, Hotjar, GA4, Amplitude, Jira, ChatGPT, Claude, GSC, GA4
Experience
Sitechecker
Product Designer
(Nov 2022 - Present)
Lead end-to-end UI and UX for the Angular web app and the WordPress marketing site. Design screens and states within a shared component library. Keep visuals consistent and accessible. Write clear, concise UX copy. Use GA4, Hotjar, and Google Search Console to spot friction, map user journeys and information architecture, and validate flows through usability tests and targeted interviews. Prioritize with the PM by impact. Ship through Jira with implementation-ready specs and acceptance criteria. Create and track developer tasks, support delivery, and run post-deploy checks. Monitor funnels and session replays after launch. Raise fixes and iterate to drive continuous usability improvements.
Recent impact: GSC Performance Workflow: from-scratch analytics module, 73.6% adoption in 30 days • AI Traffic Analytics: new reporting tool for LLM-driven traffic, 2,300 users in 8 weeks, 12% weekly retention • Activation Redesign: 5-step onboarding flow, 18% Day-7 retention lift, 3x dual integration rate
Link: https://sitechecker.pro/
WebCraftSmith
UI/UX Designer
(Jun 2021 - Dec 2025)
Worked with small and midsize business clients to turn goals into clear user flows, responsive ecommerce storefronts, and conversion paths. Researched markets and competitors, built low and high fidelity prototypes, and refined information architecture and checkout copy to reduce friction. These changes delivered an estimated 15 percent lift in sales across key projects. Partnered with PMs and developers from brief through handoff, aligning design choices to measurable outcomes and SEO-friendly templates.
Logaster (acquired by ZenBusiness)
Product Designer
(Jun 2020 - May 2023)
Owned key product areas beyond site flows, including the account section for adding and managing products and the in app editors for logos and brand assets. Defined information architecture and critical paths, redesigned forms and states to reduce friction, and refined the editor UI to improve clarity and task completion. Backed decisions with quick research and lightweight testing. Partnered with engineering to ship changes, align guidelines, and run small A/B tests that confirmed impact on sign ups and support load.
When I'm not Designing…
I'm glad I made it to one of your million tabs!
